Let our expert writers work on your assignments and essays, Based on 8,625 Reviews, Policies As of 2020, Myntra is one of the leading brands in the IT & Technology sector. Rastogi, N., & Trivedi, M. K. (2016). Porter, M.E. Lastly, a good case study solution also includes an implementation plan for the recommendation strategies. The Company sells branded products under the categories of skincare, makeup, luxury products, fragrance, hair care, bath and body products for men and women, enabling customers to choose from a wide range of offers and discounts on all beauty, makeup and wellness products across the brands. Nykaa Affiliate Program (NAP) allows external content publishers to serve advertisements from the Nykaa universe that are targeted to publishers’ audience. Therefore, the SWOT analysis is a helpful tool in coming up with the Nykaa com A Passion for Beauty Case Study answers. This includes both primary investment and secondary exit of some early stage investors. and increase knowledge of the latest market trends. Hence, they should be taken into consideration when coming up with the Nykaa com A Passion for Beauty case solution. Understanding Business Processes, 50-66. It. This is known as market development strategy. Strategic attributes and performance in the BCG matrix—A PIMS-based analysis of industrial product businesses. The 4 elements of the marketing mix are Product, Price, Place and Promotions. Retrieved from http://www.free-management-ebooks.com/dldebk-pdf/fme-pestle-analysis.pdf. (2013a). The timeline also helps in understanding the continuous challenges that are being faced by the organisation. Thank you for your email subscription. Retrieved July 7, 2016, from https://hbr.org/1979/03/how-competitive-forces-shape-strategy. The firm’s primary and support activities are listed down. A fuzzy quantitative VRIO-based framework for evaluating organizational activities. Dogs are those strategic business units with low market share and low growth rate. Competent and committed human capital can act as a powerful source of competitive advantage. The SWOT analysis is a strategic management tool that lists down in the form of a matrix, an organisation's internal strengths and weaknesses, and external opportunities and threats. It deals in high- end products from brands like MAC, Lakme, etc. IIBMS. Each of these resources are assessed in terms of the value it brings to the organization. These are the political, environmental, social, technological, environmental and legal (regulatory) factors affecting the industry. with the help of an inventory-based model, the company has gained its name in the fashion & cosmetics industry and has a growing e-commerce reach even in the remote areas. uber mktg-2205 marketing of services winter 2018 gap analysis gap analysis executive summary summary of the gap analysis marketing of services - 7 p's recommendations based on gaps appendix approval requirements executive summary executive summary uber is an on-demand general swot The PESTEL analysis discussed previously looked at the macro environmental factors affecting business, but not the microenvironmental factors. The CAGE Comparator™ analysis tool examines international flows and helps identify untapped opportunities for companies and countries. (2013). SWOT Analysis is a proven management framework which enables a brand like Nails Inc to benchmark its business & performance as compared to the competitors and industry. 19. Further, we will be studying marketing strategies of matrimonial sites to know how these online platforms build a great place over … It’s time to team up with one of our experts. Ecommerce is a unit-intensive model and requires massive customer acquisition to offset spending costs. Kirloskar Institute Of Advanced Management Studies, Principles of Management-Reading Material.docx, 50628146-final-report-of-waterhealth.docx, Kirloskar Institute Of Advanced Management Studies • HRM 102, Singapore Institute of Management • BUSM 4547, Shri Mata Vaishno Devi University • MANAGEMENT 1, Institute of Management Studies, Devi Ahilya University, Ginni Devi Modi Institute Of Education, Ginni Devi Modi Girls, Marketing_the_Fantasy_Football_League_Utilization_, Devi Ahilya Vishwavidyalaya • MANAGEMENT 101, Institute of Management Studies, Devi Ahilya University • ECON MISC, Ginni Devi Modi Institute Of Education, Ginni Devi Modi Girls • MANAGEMENT 345, Institute of Management Studies, Devi Ahilya University • COSTING AN 1. Brand 2017 2. Another helpful tool in finding the case solutions is of Porter's Five Forces analysis. Nykaa has 700 employees and is ranked 5th among it's top 10 competitors. Cash Cows are those strategic business units with high market share and low market growth rate. The top 10 competitors average 3,279. Analyse the company’s price points and devise strategies that could be based on competition, value or cost. It includes the bargaining power of suppliers in an industry. This involves a detailed analysis of their actions and how these would affect the future strategies of Nykaa com A Passion for Beauty. These can usually be developed using the company history is provided in the case. For example, if one suggests the organisation to focus on differentiation for competitive advantage as a corporate level strategy, then it can't be recommended for the Nykaa com A Passion for Beauty Case Study Solution that the business unit should focus on costs. Gupta, A. (2015). The CAGE Distance Framework identifies Cultural, Administrative, Geographic and Economic (CAGE) differences or distances between countries that companies should address when crafting international strategies.It was developed by Pankaj Ghemawat, an international strategy expert, to offer businesses a way to evaluate countries in terms of the “distances” between them. Actionable and practical solutions can then be developed by keeping these factors into perspective. The HBR case studies may present issues faced by a part of the organisation. In the problem identification stage, the problem faced by Nykaa com A Passion for Beauty is identified through reading of the case. Retrieved from https://poetsandquants.com/2015/09/29/how-they-teach-the-case-method-at-harvard-business-school/. Retrieved from http://www.iibms.org/c-7-effective-steps-to-solve-case-study/. This is an analysis carried out to know about the internal strengths and capabilities of Nykaa com A Passion for Beauty. 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