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target black history month commercial

target black history month commercial

We spent a lot of time making sure the assortment reflected our guests and appropriately celebrated African American history. In the commercial, Beatrice expresses her hope that being a successful black businesswoman will open more doors for young … Target’s HBCU Design Challenge was created to recognize rising art students at Historically Black Colleges & Universities and give them access to empower their imagination. A Target commercial introducing people to The Honey Pot founder Beatrice Dixon is inspiring some while, surprisingly, riling up others. See how Black Twitter (and allies) came to the defense of the Black-owned beauty brand: Honey Pot, a black woman owned natural hair care line that’s sold in Target, had a commercial where they said they want to empower black girls. Your California Privacy Rights/Privacy Policy. For that support, Beatrice told Essence, “I have a lot of gratitude.”, (Photo: Paras Griffin/Getty Images for ESSENCE), By clicking submit, I consent to receiving BET Newsletters and other marketing emails. "Boycott The Honey Pot Company, and Target. Target assembled a team of designers, merchandisers, engineers, sourcing specialists, store team members, and more to celebrate the season of Black Excellence with an assortment of custom and curated offerings across departments. Courtesy of Target. ", A post shared by The Honey Pot Company (@thehoneypotco) on Feb 22, 2020 at 1:26pm PST. The Black History Month and Women’s History Month ad spot features company founder and CEO Beatrice Dixon, who reflects on the struggles she faced founding the plant-based feminine hygiene brand. Refusing to let the negative comments hinder the success of the budding hygiene business, Black Twitter erupted in support of The Honey Pot Company. I’m always going to be a proponent of us doing what we have to do so this isn’t even a conversation. In the commercial, Beatrice expresses her hope that being a successful black businesswoman will open more doors for young … Walmart salutes history makers in honor of February Black History Month. | iHeartRadio Honey Pot is a black owned business just trying to make it in these streets! by Monee Promotions Leader, Site Merchandising Target.com & Chair, Black History Month Committee, African-American Business Council | Feb 16, 2016. Target has released a clothing line to celebrate Black History Month. By Tamantha Gunn Jan 27, 2020, 5:43pm EST Larry Busacca/Getty Images for Coachella Google had the internet on fire during the 62nd Grammy Awards with their new Black History Month commercial. The collection amplifies diversity and inclusivity,” Target tells The Glow Up. In a statement obtained by USA TODAY, Target says it's proud to work with Dixon and the Honey Pot brand. A black-owned business was subjected to a wave of negative reviews after the company's founder was featured in a Target ad, where she said she hoped her success could pave the way for black … “This assortment is a celebration of African American heritage and heroes, both historical and … They chose that … Live. Since the launch of the video, sales increased 20% to 30%, but after the unwarranted negative reviews, product sales were up 40% to 50% higher than what they would be on a typical day. One-third of the Black History Month products are from black-owned businesses, including Detroit’s Lip Bar and Alikay Naturals, and more than half are exclusive to Target. “This assortment is a celebration of African American heritage and heroes, both historical and … George D. Dayton creates The Dayton Foundation with a $1 million endowment and a purpose to aid in promoting the welfare of mankind anywhere in the world. Black is so powerful. They were put in the spotlight during Black History Month when Target featured Bea … Target is celebrating by releasing a line of Black History Month-inspired apparel, and honestly, it’s perfect. ___ It all started with Target showing love to the company with a Black History Month commercial, highlighting the brand and its products. Standing true to her story, Beatrice also spoke to ESSENCE about the unexpected response from her video saying, “This was not Honey Pot’s commercial, it was Target’s commercial. Black History Month is a celebration of Blackness. Shop Target's weekly sales & deals from the Target Weekly Ad for men's, women's, kid's and baby clothing & apparel, toys, furniture, home goods & more. As part of a series of ads titled "Founders We Believe In," Target featured Honey Pot, which specializes in herbal feminine cleansers, in an ad posted last month. Macy's and BET are celebrating Black History Month by remembering African-Americans in the entertainment industry, both past and present. Thanks to Black Twitter’s swiftness of support, Honey Pot has seen an increase in sales. With EVERYTHING against us, we are the pioneers. "We’re aware of some negative comments about the campaign, which aren’t in line with the overwhelmingly positive feedback we’ve received from guests who love and have been inspired by Bea’s story," a statement from Target reads. According to the site, “Target’s Black History Month assortment puts a spotlight on the heritage, legacy and impact of the black community. of Use. Since the ad, a review page for Honey Pot on the website Trustpilot was inundated with negative reviews calling the company "racist," Buzzfeed reports. In the new campaign, Target is amplifying successful stories of both black-owned businesses and Target team members in honor of Black History Month. While we celebrate Black History Month every February, the clothes can be proudly worn all year. The only time y’all cry about inclusiveness is when something isn’t meant for you pic.twitter.com/81NPw3ytqe, Didn't know anything about Honey Pot until today and guess what I'm doing after work today....going to buy all of the @thehoneypotcomp products TODAY!#HappyWomensMonth, I didn't know what @thehoneypotcomp was until today. Join Jurnee Smollett-Bell and a number of other guests to look at the next generation of African-American entertainers looking to leave their mark. Four years ago, a group of Target employees persuaded the retailer to try a test during Black History Month that would gauge customers’ interest in black-themed merchandise. 14 comments. black history month, business council, headquarters, Target's 50th anniversary, team; Meanwhile, on Twitter, fans of Honey Pot products have expressed support for the company. Video. One viewer tweeted, “I shed a few tears watching the Google commercial. They got an earful. It was shot during Black History Month and for Women’s History Month. First, it is a moment to take pride in the amazing accomplishments and perseverance of the Black community – especially those untold stories. A Target commercial introducing people to The Honey Pot founder Beatrice Dixon is inspiring some while, surprisingly, riling up others.. During Black History Month, the corporation released a spot where Dixon talks about the difficulties of starting her popular feminine care company and how Target stepped up to help her not only get in their stores but also other retailers. Last month, Target released a commercial celebrating a company owned by a black woman in honor of Black History Month. Song credits: Writer -- Aaron Ilardi Vocals -- Antonio McLenden (lead), Jenny Jones, Shanay Bennett and Candice Green (background). In the commercial, she expresses her excitement about being a … This year’s Black History Month marketing campaign, Black Beyond Measure, also features black entrepreneurs and Target team members. Target is consistent when it comes to branding itself as inclusive and supportive of small businesses. "The reason why it's so important for Honey Pot to do well is so the next black girl that comes up with a great idea – she can have a better opportunity," said Honey Pot founder Bea Dixon during the 30-second spot. Target is celebrating by releasing a line of Black History Month-inspired apparel, and honestly, it’s perfect. According to Buzzfeed News, Beatrice was proud to report that since the video went viral, demand for her brand that launched in 2014 has seen an increase in sales. 'There are moments in American history that captivate us all,' and many of those moments are thanks to black artists, entertainers, poets, scholars, activists, inventors, and more. Once again, this proves that diversity is still a topic that has yet to be remedied. One of those entrepreneurs was Bea Dixon, owner of … Target assembled a team of designers, merchandisers, engineers, sourcing specialists, store team members, and more to celebrate the season of Black Excellence with an assortment of custom and curated offerings across departments. ", It continued, "We’re aware of some negative comments about the campaign, which aren’t in line with the overwhelmingly positive feedback we’ve received from guests who love and have been inspired by Bea’s story. Already placed my first order, hoping to hit @Target this weekend to check out the sold out items u guys!!! Recently, the company and its owner have received heavy backlash once their Black History Month commercial aired. A black-owned business was subjected to a wave of negative reviews after the company's founder was featured in a Target ad, where she said she hoped her success could pave the way for black … Samantha Knowles Draws Attention to Black Hair Discrimination, Fans Will Not Be Happy About This Male R&B Singer Calling Out Beyoncé, SZA And Cardi B, Hip-Hop Reacts To The Tragic Death Of Leah LaBelle, Michelle Obama Hilariously Breaks Down Why Melania Trump's Inauguration Gift Exchange Appeared So Awkward, This 13-Year-Old Cheerleader Serving Some Serious Sassy Face Is Taking Over Twitter As Everyone's New Favorite Meme, Man Films Racist Old Navy Encounter Where Store Managers Accused Him Of Stealing The Jacket He Wore To The Store, Why Kobe Bryant’s Daughters Were Appointed New Guardians, After Joseline Hernandez Breaks Down Over Losing Custody, Stevie J Issues Petty Response, Pregnant Ciara And Her Family Crush 'Something New' Choreography In Adorable Tik Tok Video, Get Exclusive Tyler Perry Content and More With BET+, It's a Woman's World in American Gangster: Trap Queens, Saving Our Selves: A BET COVID-19 Relief Effort Special. Wait, what? !❤️, A post shared by Beatrice Dixon (@iambeadixon) on Mar 2, 2020 at 1:32pm PST, “I said nothing about our product being only for black girls,” Beatrice told Buzzfeed, citing the company’s tagline, which says it is “made by humans with vaginas, for humans with vaginas.” She continued, "I can't expect them to understand the plight of what it is to be a Black woman co-founder in business. We are positive that proud Black entrepreneur Beatrice Dixon—founder of the plant-based feminine care line The Honey Pot Company—had no idea she would be subject to a slew of negativity after speaking her truth in a 15-second video for Target’s “Founders We Believe In” series. Courtesy of Target. ", Standing true to her story, Beatrice also spoke to ESSENCE about the unexpected response from her video saying, “This was not Honey Pot’s commercial, it was Target’s commercial. It is such an honor to be black. After a group of offended people blew up the Trustpilot review page for the black-owned feminine care company Honey Pot, social media decided to flood the reviews with love. "I support @thehoneypotcomp please go leave a positive review on trustpilot because white women are leaving nasty reviews about it being racist based off the commercial and have NEVER used the products!" You are the reason why we’re here and why we do what we do! Hiiiiiii chismosas In today’s video, I talk about Beatrice Dixon, founder and CEO of The Honey Pot Company. 5. Honey Pot is a black owned business just trying to make it in these streets! Please give them 5 stars https://t.co/FABhpr4ZkH, Honey pot is a perfect example of white women believing that equality for others is oppression for them pic.twitter.com/Wno5ol2iPR, So white people are upset because Honey Pot, a black owned company is advertising black products to black people? You get Target’s Black Beyond Measure collection, that’s what! Follow Brett Molina on Twitter: @brettmolina23. Standing true to her story, Beatrice also spoke to ESSENCE about the unexpected response from her video saying, “This was not Honey Pot’s commercial, it was Target’s commercial. This is the greatest thing ever!!!! In the meantime, we can all relish in the proud moment that shows genuine support can make all the difference. The commercial appears as part of Target’s Black History Month ad series “Founders We Believe In.” But the controversy has also brought an unintended silver lining. Another chimed in, “I would have considered buying from this company if it hadn’t been for the racist commercial.”. Walmart salutes history makers in honor of February Black History Month. Recently, the company and its owner have received heavy backlash once their Black History Month commercial aired. A post shared by The Honey Pot Company (@thehoneypotco) on Jan 15, 2020 at 2:04pm PST. I guess whites girls aren’t. Dixon was the face of Target’s “Founders We Believe In” commercial that began airing during Black History Month. I’ll be letting Target know about this racist company," read one review, according to Buzzfeed. “Inclusivity guided this collection. One of those entrepreneurs was Bea Dixon, owner of … Join Jurnee Smollett-Bell and a number of other guests to look at the next generation of African-American entertainers looking to leave their mark. They have made the merchandise available for all ages, from infants to adults. Thank you!! Google premieres new Black History Month commercial featuring the top searched people and events in different categories. Great things happen when we follow our dreams! It’s a fab lineup created in celebration of Black History Month, featuring some of the retailer’s most-loved brands and products. They chose that particular clip for a reason. We’re used to seeing seasonal items on Target’s shelves. The line celebrates the strength, power and contributions of American people of color by highlighting black artists and activists, celebrating Africa and proclaiming that “Black is the new black.”. 1 of 10 ATLANTA, Ga. (CBS46) -- As February approaches, superstore Target is helping guests celebrate Black History Month with their fifth annual Black History Month merchandise assortment. Song credits: Writer -- Aaron Ilardi Vocals -- Antonio McLenden (lead), Jenny Jones, Shanay Bennett and Candice Green (background). Honey Pot Sales Take Off After White People Attack Black History Month Target Commercial! The actor and his wife Kyra Robinson Epps posted photos on Instagram. 2012 AABC Black History Celebration. 'There are moments in American history that captivate us all,' and many of those moments are thanks to black artists, entertainers, poets, scholars, activists, inventors, and more. Last month, Target released a new campaign for Black History Month highlighting entrepreneurs and how their businesses got started. ... Target. In case you haven't heard, Beatrice and her successful business became a victim of Black-shaming after she revealed the inspiration to succeed in business stemmed from her overall goal to break barriers for future Black businesswomen. Last month, Target released a commercial celebrating a company owned by a black woman in honor of Black History Month. The ad highlighted The Honey Pot Company–which sells feminine hygiene products–and its founder and CEO, Beatrice Dixon.. Honey Pot could not be immediately reached for comment, but Dixon told Buzzfeed that sales have since doubled. Macy's and BET are celebrating Black History Month by remembering African-Americans in the entertainment industry, both past and present. Honey Pot's website notes its products are "made by humans with vaginas, for humans with vaginas.". STYLE. “This was not Honey Pot’s commercial, it was Target’s commercial. Celebrate Black History Month reading these NAACP-nominated books featuring books written by black authors, black history books, and books for black women. one Twitter user wrote. Black-owned business The Honey Pot Company was hit with a series of "unusual" reviews accusing them of being "racist" following a Black History Month ad from retail giant Target. "I said nothing about our product being only for black girls,"  Dixon said. Good Morning America. The only thing we as Black women business owners can do is make really successful businesses.”, On Monday, Target also issued a statement to NBC News saying, "We’re proud to work with Bea Dixon and The Honey Pot team to highlight Bea’s journey to build her brand and bring her products to Target. George D. Dayton creates The Dayton Foundation with a $1 million endowment and a purpose to aid in promoting the welfare of mankind anywhere in the world. Hiiiiiii chismosas In today’s video, I talk about Beatrice Dixon, founder and CEO of The Honey Pot Company. 1918 a history of giving. This year, it will be available in 700 stores nationwide and online. I know that there’s a huge disparity when you look at the funding of businesses. by Monee Promotions Leader, Site Merchandising Target.com & Chair, Black History Month Committee, African-American Business Council | Feb 16, 2016. Words cannot explain the gratitude and appreciation I have for each and every person who has stepped up and supported our brand and our vision! World … With Black History Month is literally around the corner, Target has dropped a new apparel line celebrating everything that is excellent, amazing and … The commercial appears as part of Target’s Black History Month ad series “Founders We Believe In.” But the controversy has also brought an unintended silver lining. Sadly, not long after the video went viral, white women flooded the hygiene brand’s Trustpilot page with negative reviews. Last month, Target released a new campaign for Black History Month highlighting entrepreneurs and how their businesses got started. 2012 AABC Black History Celebration. Target company milestones and history timeline. Stay tuned for Aisha’s original design in Target’s 2021 Black History Month Collection, launching in January. White people hating comments not going to be tolerated," said another heated reviewer. It was shot during Black History Month and for Women’s History Month. Courtesy of Target. … A message published Monday by Trustpilot said Honey Pot's page was temporarily suspended because of an "unusual influx of reviews." BET Newsletters are subject to our Privacy Policy and Terms pic.twitter.com/0zHAhoxzmo, ‍♀️Runs to @Target to buy everything @thehoneypotcomp #honeypot every month is #BlackHistoryMonth #blackexcellence #BlackGirlMagic https://t.co/eveYtwYLGy, Shout out to all of the Black women and allies who gathered the edges of racist trolls who were upset by @Target commercial featuring The Honey Pot Company because the owner highlighted inspiring the next generation of #BlackGirlMagic for #BHM! Black-owned business The Honey Pot Company was hit with a series of "unusual" reviews accusing them of being "racist" following a Black History Month ad from retail giant Target. First, it is a moment to take pride in the amazing accomplishments and perseverance of the Black community – especially those untold stories. Black-owned business The Honey Pot Company was hit with a series of "unusual" reviews accusing them of being "racist" following a Black History Month ad from retail giant Target. Google shows that black Americans rank high on many Internet searches, in its new Black History Month commercial. All rights reserved. Equally bewildered, Trustpilot issued an advisory saying it was suspending review posts “due to the high influx of reviews” that they could not guarantee provided “genuine presentation of the company.”. Black Twitter to the rescue! “Black History Month is two things to me. ✊. black history month, business council, headquarters, Target's 50th anniversary, team; With Black History Month is literally around the corner, Target has dropped a new apparel line celebrating everything that is excellent, amazing and … BET Newsletters are sent by BET Networks, 1515 Broadway, New York, NY 10003. www.bet.com, TRENDING IN 19 Black-Owned Brands You Can Shop At Target For Under $20 Get your tickets today to shop several of these Black-owned brands at the ESSENCE + New Voices Entrepreneur Summit and Target … The 22-year-old wore an abaya to the Sheikh Zayed Grand Mosque. Honey Pot Sales Take Off After White People Attack Black History Month Target Commercial! “The reason why it’s so important for Honey Pot to do well is so the next Black girl that comes up with a great idea, she can have a better opportunity,” Beatrice shared in the mini commercial that was released during Black History Month (Feb. 4). We are the pioneers first, it ’ s Trustpilot page with negative reviews. for racist. Jan 15, 2020 at 2:04pm PST some while, surprisingly, riling Up others ll be letting know. And for Women ’ s what new York, NY 10003. www.bet.com TRENDING. Lot to me. `` black-owned brands, as it usually does of Gannett Satellite Network... Of reviews. love to the Honey Pot Sales take Off After white people hating not! And BET are celebrating Black History Month 2:04pm PST page features several positive reviews of their products at funding. Comments not going to be tolerated, '' read one review, according to Buzzfeed white reviewer question Trust... 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